Website Design and Development - Michigan

Search Optimized Websites For Your Business

Nothing happens unless people find your business. A good website optimized for the search engines is business 101 nowadays. But, what separates a good website from a bad one? There are a couple of key factors that will really make a difference.

1. Your website must be built as mobile first. This means that it must be responsive in its coding design and the layout designed starting with the mobile view, then tablet view and finally laptop/desktop view.

Over 87% of web searches are done on a mobile device. That's significant and very important to your business.

2. Search Engine Optimization (SEO) is essential. You can have the greatest website in the world, but, if it is buried on page 10 or worse on Google, you may be the only one who sees it. Over 80% of people doing a search will never go past the first page of results. Which means only 10 companies get viewed by 80% of the people using a particular search term. SEO is very important.

At Racing Tortoise we build all of our website from the ground up and with SEO in mind. We do not use template software like Wordpress or others. We control every bit of the site build, which allows some advantages in SEO.

Depending on the type of business and the search terms you need to be found in, the cost of SEO can vary greatly. For most small local businesses, our standard SEO will work for them. For difficult search terms especially for global searches a long term approach will be needed.